If you are an efficient entrepreneur, you will never be satisfied with anything that is second best. Your eyes would always be on the prime spot. Whether it is the traditional newspaper advertising or the sophisticated digital online advertising, you will like to make it the best. The appeal of the ad is important and it should create an everlasting impression in the minds of the viewer.
One of the methods for achieving this goal is giving divergent lay outs to your website. It will be ideal if the page layout matches perfectly with the contents of the page. You can take a cue from the way the mobile billboards works. The same principle could be used here too. In any case giving divergent layouts to pages will make your site unique and that is what viewers prefer in general and visit such sites repeatedly.
You can make your ad stand out by placing it outside the viewing zone. Though basically this principle refers to the online system, they are also applicable to other visual media like TV and Video. But in this type of ad there is one cliché. If you are a regular reader of the information on Internet advertising then you will find that the general complaints against such display system are that the ads are not visible at all.